| Forrester Research says The typical
e-commerce customer is a 30-something white male earning $78,000 per
year, according to a survey of more than 1,000 online shoppers conducted by Binary Compass
Enterprises. |
Men comprise the vast majority of e-commerce buyers,
between 69 and 79 percent, depending on the survey |
Typical Size of Retail
Transaction
| Price |
Percent Of Transaction |
| Less than $ 10 |
2% |
| $ 10-49 |
24% |
| $ 50-99 |
13% |
| $100-499 |
25% |
| $ 500-999 |
7% |
| $ 1000-9999 |
13% |
| $ 10,000+ |
4% |
|
A quick pick of
data points collected from ActivMedia Research LLC
* 72% of websites are still based in the US
* 92% of e-commerce is generated through US-based websites
* exports are becoming increasingly critical to US e-commerce growth
* 9 in 10 revenue dollars are product and service sales, not ads. |
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